This Privacy Policy explains how Noetic collects, uses, stores, and protects your personal information when you use the Noetic mobile app, website, and related services.

Noetic is a productivity app designed to help users manage tasks, notes, reminders, focus time, calendar-related information, and AI-supported productivity features.

Noetic is developed and operated by Noetic App, a UK-based sole trader.

For privacy-related enquiries, please use our contact page

This Privacy Policy is intended to explain our data practices clearly. It does not override your statutory data protection rights.

1. Who we are

For the purposes of applicable data protection laws, including the UK General Data Protection Regulation, the Data Protection Act 2018, and where applicable the EU General Data Protection Regulation, the operator of Noetic is the Data Controller for personal data collected through the app and related services.

This means we decide why and how personal data is processed.

2. Scope of this policy

This Privacy Policy applies to:

the Noetic mobile app;
the Noetic website;
account registration and login;
subscription access and entitlement management;
productivity features, including tasks, notes, reminders, focus timers, calendar-related features, voice notes, and AI assistant features;
support communications; and
product analytics and service improvement activities.

This Privacy Policy does not cover third-party websites, services, or platforms that we do not control.

3. Personal data we collect

We collect personal data only where it is needed to provide, secure, improve, or support Noetic.

3.1 Account information

When you create or use a Noetic account, we may collect:

name;
email address;
account login method;
authentication identifiers;
account creation date;
account settings and preferences;
subscription status; and
internal user ID.

If you sign in using Apple, Apple may provide limited account information depending on the choices you make when signing in.

3.2 Information you add to Noetic

Depending on how you use the app, you may add or create:

tasks;
deadlines;
reminders;
checklist items;
notes;
calendar-related entries;
saved preferences;
voice notes;
transcripts;
assistant prompts and responses;
productivity goals or planning information; and
other content you choose to enter into the app.

You are responsible for the content you choose to add to Noetic.

Noetic is not designed for storing highly sensitive information. You should avoid entering special category data unless it is necessary for your own use of the app. Special category data may include information about health, race or ethnicity, political opinions, religious beliefs, trade union membership, biometric data, sexual orientation, or similar sensitive information.

3.3 Voice note and transcription data

If you use voice note or transcription features, we may process:

the audio you record;
generated transcripts;
summaries;
tasks or actions created from the recording; and
related metadata, such as recording time and processing status.

Voice notes are processed to provide the feature you requested, such as transcription, summarisation, or task extraction.

3.4 AI assistant interactions

If you use Noetic's AI-supported features, we may process:

prompts or messages you submit;
relevant task, note, or productivity context needed to answer your request;
AI-generated responses;
usage metadata, such as when the feature was used; and
error or diagnostic information linked to the AI request.

AI features are optional and are used to support productivity, planning, task breakdown, summarisation, and related app functionality.

3.5 Device, technical, and usage information

When you use Noetic, we may collect technical and diagnostic information, including:

device type;
operating system version;
app version;
device language or region settings;
app session activity;
crash logs;
diagnostic logs;
feature usage events;
anonymous or pseudonymous analytics identifiers;
notification token, where push notifications are enabled;
approximate timing of events, such as app opens or task creation; and
security and authentication events.

We use this information to operate the app, identify bugs, improve performance, measure feature usage, and protect the service.

3.6 Subscription and purchase information

Noetic subscriptions are processed through Apple's in-app purchase system.

We do not collect or store your payment card details.

We may receive or process subscription-related information, including:

subscription entitlement status;
purchase or renewal status;
product identifier;
subscription expiry or renewal date;
cancellation or billing status, where available; and
anonymous or pseudonymous purchase identifiers.

RevenueCat is used to manage subscription validation and entitlements.

3.7 Support communications

If you contact us for support, we may process:

your name;
email address;
the content of your message;
technical information you provide;
screenshots or attachments you choose to send; and
records of our correspondence.

We use this information to respond to your request and improve Noetic.

3.8 Website information

When you visit the Noetic website, we may process basic technical information such as:

IP address;
browser type;
device type;
pages visited;
time and date of visit;
referral information; and
technical logs.

Where website forms, analytics, hosting, or security tools are used, relevant data may be processed by website service providers.

4. How we use personal data

We use personal data to:

create and manage user accounts;
authenticate users;
provide app functionality;
save and sync tasks, notes, reminders, and related content;
process voice notes and transcripts;
provide AI assistant features;
manage subscriptions and paid access;
send service-related notifications;
send push notifications where enabled;
provide customer support;
monitor app reliability and performance;
understand how the app is used;
improve the design, usability, and functionality of Noetic;
detect and prevent misuse, abuse, fraud, or security threats;
maintain records needed for legal or operational purposes; and
comply with applicable legal obligations.

We do not sell your personal data.

We do not use your personal data for third-party advertising.

We do not use your personal data to make automated decisions that produce legal or similarly significant effects.

5. Lawful basis for processing

Where UK GDPR or EU GDPR applies, we rely on the following lawful bases.

Lawful basis by purpose
Purpose	Lawful basis
Creating and managing your account	Contractual necessity
Providing core app functionality	Contractual necessity
Saving tasks, notes, reminders, and app content	Contractual necessity
Providing AI assistant features requested by you	Contractual necessity and legitimate interests
Managing subscriptions and entitlements	Contractual necessity
Sending service notifications	Contractual necessity and legitimate interests
Sending optional push notifications	Consent, where required, and legitimate interests
Product analytics and app improvement	Legitimate interests
Security, fraud prevention, and misuse prevention	Legitimate interests
Customer support	Contractual necessity and legitimate interests
Legal compliance	Legal obligation
Optional marketing communications, if introduced	Consent, where required

Where we rely on legitimate interests, we only do so where we have considered that our interests are not overridden by your rights, freedoms, or interests.

Our legitimate interests include improving Noetic, keeping the app secure, understanding how features are used, preventing misuse, and maintaining reliable services.

6. Artificial intelligence features

Noetic includes AI-supported features to help users with productivity tasks such as:

breaking tasks into steps;
summarising notes or voice recordings;
extracting actions;
preparing productivity suggestions;
answering assistant queries; and
supporting planning and organisation.

When you use AI features, the content needed to provide the response may be securely transmitted to third-party AI providers, including OpenAI.

We use AI services to generate responses within Noetic. We do not use your personal data for advertising. We do not intentionally submit personal data to third-party AI providers for the purpose of training their models.

You should avoid entering sensitive personal information into AI assistant prompts unless it is necessary for your own use of the app.

AI outputs may be inaccurate or incomplete. You should review AI-generated content before relying on it, especially where it relates to important personal, financial, health, legal, or professional decisions.

Noetic's AI features are not used to make decisions about you that have legal or similarly significant effects.

7. Analytics and product improvement

We use analytics to understand how Noetic is used and to improve the app.

Analytics may include information such as:

app opens;
onboarding progress;
task creation events;
feature usage;
subscription or paywall events;
error events;
device and app version; and
anonymous or pseudonymous identifiers.

Where possible, analytics are linked to internal identifiers rather than directly identifiable information such as your name or email address.

We use analytics to improve reliability, understand feature performance, identify issues, and make Noetic more useful.

We do not sell analytics data.

We do not use analytics data for third-party advertising.

8. Notifications

If you enable notifications, Noetic may send you reminders, productivity prompts, daily reports, subscription-related notices, or other service-related messages.

To provide notifications, we may process:

notification permission status;
push notification token;
reminder dates and times;
notification content;
delivery status; and
device information needed to send notifications.

You can control notifications through your device settings.

9. Data sharing and processors

We share personal data only where necessary to operate, secure, improve, or support Noetic.

We may use the following categories of service providers:

Service providers and their purpose
Provider / category	Purpose
Supabase	Database hosting, authentication, and backend data storage
Replit	Backend hosting, development, and infrastructure services
RevenueCat	Subscription entitlement management and purchase validation
Apple	App Store distribution, Apple sign-in, in-app purchases, and payment processing
OpenAI	AI assistant, summarisation, and productivity response generation
Expo	App services, updates, and push notification support
Website hosting providers (e.g. Squarespace or similar)	Website hosting, forms, logs, and related website functionality
Email and support tools	Responding to user enquiries
Security, diagnostics, or infrastructure providers	Reliability, monitoring, and service protection

These providers may act as processors, service providers, independent controllers, or separate controllers depending on the service and the data involved.

We require service providers to use appropriate safeguards and to process personal data only as necessary to provide their services to us.

We may also share personal data where required by law, regulation, court order, or to protect the rights, safety, or security of Noetic, our users, or others.

10. International data transfers

Noetic is operated from the United Kingdom, but some service providers may process personal data in other countries, including countries outside the UK or European Economic Area.

Where personal data is transferred internationally, we rely on appropriate safeguards where required by law. These may include:

adequacy decisions;
standard contractual clauses;
the UK International Data Transfer Agreement;
the UK Addendum to EU Standard Contractual Clauses;
data processing agreements;
provider security commitments; and
other lawful transfer mechanisms.

11. Data retention

We retain personal data only for as long as reasonably necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law.

Data retention periods
Data type	Retention period
Account information	Retained while your account is active
Tasks, notes, reminders, and app content	Retained while your account is active or until you delete the content
Voice notes and transcripts	Retained as needed to provide the feature, unless deleted earlier by you or by app functionality
AI assistant interactions	Retained as needed to provide, secure, support, and improve the service
Subscription entitlement information	Retained as needed to manage access, billing status, and account history
Support emails	Retained for as long as needed to respond and maintain appropriate support records
Analytics data	Retained in identifiable or pseudonymous form only for as long as needed for product improvement and diagnostics
Security logs	Retained as needed to protect the app and investigate misuse
Deletion feedback	May be retained in non-identifiable form for product improvement

If you delete your account, we will delete or irreversibly anonymise your personal data, subject to limited exceptions where we are legally required to retain specific records (e.g. for tax, accounting, or legal compliance purposes) or where it is necessary to retain a record of your deletion request.

12. Your rights

Depending on your location and applicable law, you may have the right to:

access the personal data we hold about you;
request correction of inaccurate personal data;
request deletion of your personal data;
object to or restrict certain processing activities;
request a copy of your data in a portable format; and
withdraw consent, where we rely on consent as the lawful basis for processing.

You can delete your account and associated data directly within the Noetic app by going to Settings.

To exercise your rights, please contact us.

You also have the right to lodge a complaint with your local data protection authority. In the UK, this is the Information Commissioner's Office (ICO).

13. Children's privacy

Noetic is not intended for or directed at children under the age of 13 (or under 16 in certain jurisdictions). We do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child under the relevant age of consent, we will delete it.

14. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.

When we make changes, we will update the "Last updated" date at the top of the policy. If the changes are significant, we may provide a more prominent notice or notify you directly within the app.

15. Contact us

If you have questions about this Privacy Policy or how we handle your personal data, please contact:

Noetic App
Contact: noeticapp.co/contact